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Market Your Business Without Breaking the Bank
Strategic Summary
Welcome to your marketing Strategy (1:08)
Identifying your Executive Summary (2:10)
Developing your Unique Selling Point (3:30)
Core business objectives for the next 12 months (1:26)
Defining your Core Offerings (2:45)
Identifying your Marketing Focus (2:30)
Financials
Looking at the Financials (2:37)
What are your Profit Margins? (2:07)
Working out your Marketing Budget (2:15)
Effectively using your Marketing Budget (1:38)
The Customer
Defining your Target Market (2:59)
Target Market Pain Points (2:40)
Looking at your Market Segments (1:58)
What is your current Path to sale? (1:45)
Increasing your customers Touch Points (3:21)
What happens once the sale is complete? (2:07)
Your Business SWOT Analysis
Your Business SWOT Analysis (2:00)
Looking at the Political Perspective (1:29)
Looking at the Economic Perspective (1:33)
Looking at the Social Perspective (2:35)
Looking at the Technological Perspective (1:15)
Looking at the Environmental Perspective (1:13)
Looking at the Legal Perspective (1:24)
Competitors
Who are your Competitors and how can they impact on your Business? (2:12)
The difference between Direct and Indirect Competitors (1:35)
How to use your Competitor Research (2:05)
Measuring return on Investment
Focusing on Growth - Profit (3:41)
Focusing on Growth - Footfall (1:26)
Focusing on Growth - Repeat (2:02)
Focusing on Growth - Referral (1:35)
Focusing on Growth - Spend (2:24)
Measuring your Return on Investment (2:49)
Introduction to Marketing Actions Section
Introduction to Marketing Actions Section (0:42)
Branding
What is brand and what does it cover? (3:18)
The importance of Ownership of your Brand (1:45)
What printed collateral does your Business need? (2:52)
Looking at Letterhead and Collateral (2:25)
Looking at Signage (3:24)
Print Marketing
Print Marketing still has a place (6:55)
Electronic Direct Mail (EDM)
The significance of Electronic Direct Marketing (6:20)
Designing your EDM (1:42)
Looking at the EDM Metrics (2:51)
Traditional Marketing
Traditional Media Marketing still has a place (2:40)
Looking at Print Media (3:45)
Looking at Radio and TV (3:08)
Digital Marketing
Using Digital Media in your Business (2:49)
Digital Media is all about giving (3:24)
Using Hashtags (1:48)
Effective Facebook Marketing (5:39)
Joining Facebook Communities (2:52)
Facebook Live - taking the leap (2:00)
Instagram Marketing for the image rich business (4:09)
The power of Pinterest (2:13)
The benefits of using Twitter (2:42)
Effective LinkedIn Marketing (2:42)
Joining LinkedIn Groups (0:49)
Developing an effective LinkedIn Profile (2:34)
Sharing with Blogs (5:01)
E Commerce and Website
What does your Website do well? (9:11)
Introduction to Search Engine Optimisation (SEO) (3:32)
The Difference Between On and Off Page SEO (4:11)
Looking at Off Page SEO (0:59)
Digital Advertising
Using Google AdWords for Digital Advertising (4:19)
Effective use of Facebook and Instagram Advertising (3:37)
Advertising on other peoples websites (1:44)
Public Relations (PR) & Strategic Alliances
An introduction to Public Relations (2:02)
Using PR for lead generation (2:26)
Planning a Traditional PR campaign (3:58)
Planning an Influencer PR campaign (3:17)
Developing Strategic Alliances (2:00)
Action Section
Organising your immediate and upcoming tasks (2:22)
Organising your weekly and monthly tasks (1:40)
Organising your quarterly and annual Tasks (1:43)
Developing a Content Calendar (1:12)
The End (1:39)
Developing your Unique Selling Point
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